School and speeches

Today, President Obama is going to make a speech to our children in school. Some people are having a fit about this, threatening to keep their children home from school. My thing is this-what is the big deal??? He is not pushing politics, policies or any of that stuff on our kids. All he is doing is letting the children know that it is their responsibility to study and to do well in school. Why is this a bad thing?
Children do need to learn that they are responsible for their own actions, and no one else is going to be held accountable except them. In the real world there is work, and disappointment and no one always wins. There needs to be work ethic, and just out and out reality. I agree that there are some things that kids need to be sheltered from, but this is not one of them. It’s not going to poison them, or even go into politics. It’s a man, telling the children of our country that its their job to make sure they get an education and make the most of it. So tell me, where is the problem in that?????